HolyCup

When I was assigned this project, in addition to designing the packaging, the client asked me to come up with the naming for the company, a tea brand that offers almost miraculous benefits.

Introducing HolyCup (of tea), the solution to our everyday problems, such as helping curing hangovers, stoping bad mood or boosting energy. The name is inspired by the myth of the Holy Grail and its association with magical powers.

For the packaging design, my goal was to create a fresh and contemporary look that would resonate with a youthful audience. To achieve this, I employed a bold and vibrant graphic design that is captivating and invigorating. The packaging showcases bright and lively colors along with clean, modern fonts, effectively conveying a sense of excitement and youthful spirit.

Naming, Brand Identity & Packaging
holycup - morning after
holycup - relaxing
holycup - morning power
holycup - rooibos
holycup - cha preto
holycup - cidreira
holycup - tilia
holycup - cha verde
holycup - side and back viewholycup - all productsholycup cups

Next Project →