When I was assigned this project, in addition to designing the packaging, the client asked me to come up with the naming for the company, a tea brand that offers almost miraculous benefits.
Introducing HolyCup (of tea), the solution to our everyday problems, such as helping curing hangovers, stoping bad mood or boosting energy. The name is inspired by the myth of the Holy Grail and its association with magical powers.
For the packaging design, my goal was to create a fresh and contemporary look that would resonate with a youthful audience. To achieve this, I employed a bold and vibrant graphic design that is captivating and invigorating. The packaging showcases bright and lively colors along with clean, modern fonts, effectively conveying a sense of excitement and youthful spirit.