Zü

An exclusive juice brand, available only at Grupo Eroski supermarkets, needed a packaging redesign to refresh its image and enhance the communication of the unique values and characteristics inherent in its diverse product ranges.

The packaging design of Zü captures attention and conveys a feeling of freshness and vitality. Each product range is distinguished by its textures and color palette, allowing for easy recognition and differentiation on supermarket shelves.

The centerpiece of the packaging's impact lies in the brand's logo. The logo is crafted to leave a lasting impression on consumers. Its design serves as a powerful visual cue that distinguishes Zü from its competitors. The logo's presence on each package creates a cohesive and recognizable visual language, allowing customers to quickly identify Zü's products.